Infiltrating Healthcare : How Marketing Works Underground to Influence Nurses /

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It was once common for pharmaceutical companies and medical device makers to treat doctors to lavish vacations or give them new cars; companies would do virtually anything to buy influence so that their medications or devices would be used in a doctor's office or hospital. But with growing publ...

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Detalles Bibliográficos
Autor principal: Grundy, Quinn, 1986- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore : Johns Hopkins University Press, 2018.
Colección:Book collections on Project MUSE.
Temas:
Nursing > Practice.
Nursing.
MEDICAL > Osteopathy.
MEDICAL > Holistic Medicine.
MEDICAL > Family & General Practice.
MEDICAL > Essays.
MEDICAL > Atlases.
MEDICAL > Alternative Medicine.
HEALTH & FITNESS > Reference.
HEALTH & FITNESS > Holism.
nursing (health science)
Soins infirmiers.
Soins infirmiers > Pratique.
Nursing Care
Conflict of Interest
Drug Industry > economics
Practice Patterns, Nurses'
Nurse's Role
Marketing of Health Services
Nursing
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Invisible influence : marketing and the most trusted profession
  • From sales to service : becoming strategically invisible
  • "The perfect friend" : building relationships and becoming indispensable
  • The 'as-if' world of nursing practice : nurses, marketing and making decisions
  • The "rules of engagement" : creating a moral space within healthcare
  • Marketing to nurses matters : how to address commercial influence in healthcare.

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