A Social Strategy : How We Profit from Social Media /

"Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to...

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Detalles Bibliográficos
Autor principal: Piskorski, Mikołaj Jan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, New Jersey : Princeton University Press, [2014]
Colección:Book collections on Project MUSE.
Temas:
Social media > Economic aspects.
Internet marketing.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Industrial Management.
Reseaux sociaux (Internet) > Aspect economique.
Medias sociaux > Aspect economique.
Marketing sur Internet.
Online social networks > Economic aspects.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The arc of the book
  • Social failures and social solutions
  • "Meet" platforms : eHarmony and OkCupid
  • "Meet" platform: Twitter
  • "Friend" solutions: Facebook and mixi
  • "Meet" and "friend" solutions: LinkedIn & Friendster
  • "Meet" and "friend" solution: MySpace
  • Social strategies
  • Social strategy at Zynga
  • Social strategy at Yelp
  • Social strategy at American Express
  • Social strategy at Nike
  • Building social strategy at XCard and Harvard Business Review
  • Conclusions.

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