Strategic Planning in the Arts : A Practical Guide /

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"A guide for strategic planning in the arts, based on the current ecology of arts organizations and the culture surrounding them"--

Detalles Bibliográficos
Autor principal: Kaiser, Michael M., 1953- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, Massachusetts : Brandeis University Press, [2019]
Colección:Book collections on Project MUSE.
Temas:
Arts > Management.
BUSINESS & ECONOMICS / General
ART / General
Arts > Gestion.
Arts > United States > Management.
United States.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A framework for strategy development: building on the mission
  • Writing a mission statement
  • Understanding the environment: external analysis
  • Internal analysis: the management audit
  • Artistic planning
  • Educational programming
  • Programmatic marketing
  • Institutional marketing
  • Development planning
  • Boards
  • Organizational structure/staffing
  • Technology
  • Implementation planning: the rubber meets the road
  • Financial planning and management
  • A plan for planning: the planning process
  • The planning environment.

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