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"Pedlar in Divinity" : George Whitefield and the Transatlantic Revivals, 1737-1770 /
A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British pre...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Princeton, New Jersey :
Princeton University Press,
[1994]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Lambert, Frank, |d 1943- |e author. | |
| 245 | 1 | 0 | |a "Pedlar in Divinity" : |b George Whitefield and the Transatlantic Revivals, 1737-1770 / |c Frank Lambert. |
| 264 | 1 | |a Princeton, New Jersey : |b Princeton University Press, |c [1994] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2020 | |
| 264 | 4 | |c ©[1994] | |
| 300 | |a 1 online resource: |b illustrations, portraits | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Eighteenth-century transformations: Whitefield's new birth and the consumer revolution -- Whitefield's adaptation of commercial strategies -- Creating an intercolonial revival -- Interpreting the new birth: audience response -- Debating the great awakening in a religious public sphere -- The Americanization of Whitefield -- Legacies. | |
| 520 | |a A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand even in the much smaller colonial cities of Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services - or salvation. Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield aggressively exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized import from England. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience | ||
| 588 | |a Description based on print version record. | ||
| 600 | 1 | 7 | |a Whitefield, George. |2 swd |
| 600 | 1 | 7 | |a Whitefield, George |d 1714-1770 |2 gnd |
| 600 | 1 | 7 | |a Whitefield, George, |d 1714-1770 |2 fast |0 (OCoLC)fst00006443 |
| 600 | 1 | 0 | |a Whitefield, George, |d 1714-1770. |
| 650 | 0 | 7 | |a Geschichte 1737-1770. |2 swd |
| 650 | 1 | 7 | |a Opwekkingsbewegingen. |2 gtt |
| 650 | 7 | |a The Great Awakening |2 gnd | |
| 650 | 7 | |a Revivals. |2 fast |0 (OCoLC)fst01096567 | |
| 650 | 7 | |a Preaching. |2 fast |0 (OCoLC)fst01074813 | |
| 650 | 7 | |a Great Awakening. |2 fast |0 (OCoLC)fst00947009 | |
| 650 | 7 | |a Evangelists. |2 fast |0 (OCoLC)fst00917055 | |
| 650 | 7 | |a Evangelical Revival. |2 fast |0 (OCoLC)fst00916995 | |
| 650 | 7 | |a RELIGION |x Christian Life |x Spiritual Growth. |2 bisacsh | |
| 650 | 6 | |a Reveils (Religion) |z Amerique du Nord |x Histoire |y 18e siecle. | |
| 650 | 6 | |a Predication |x Histoire |y 18e siecle. | |
| 650 | 6 | |a Renouveau evangelique. | |
| 650 | 6 | |a Grand Reveil. | |
| 650 | 6 | |a Reveils (Religion) |z Grande-Bretagne |x Histoire |y 18e siecle. | |
| 650 | 6 | |a Predicateurs |v Biographies. | |
| 650 | 0 | |a Revivals |z North America |x History |y 18th century. | |
| 650 | 0 | |a Preaching |x History |y 18th century. | |
| 650 | 0 | |a Evangelical Revival. | |
| 650 | 0 | |a Great Awakening. | |
| 650 | 0 | |a Revivals |z Great Britain |x History |y 18th century. | |
| 650 | 0 | |a Evangelists |v Biography. | |
| 651 | 7 | |a North America. |2 fast |0 (OCoLC)fst01242475 | |
| 651 | 7 | |a Great Britain. |2 fast |0 (OCoLC)fst01204623 | |
| 655 | 7 | |a Biographies. |2 rvmgf | |
| 655 | 7 | |a Biographies. |2 lcgft | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Biographies. |2 fast |0 (OCoLC)fst01919896 | |
| 655 | 2 | |a Biography | |
| 655 | 7 | |a Electronic books. |2 local | |
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| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/61138/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement VIII | ||
| 945 | |a Project MUSE - Archive History Supplement VIII | ||