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Carter G. Woodson : History, the Black Press, and Public Relations /
This study reveals how historian Carter G. Woodson (1875-1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson's success with the modern black history movement usually include his tr...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Jackson :
University Press of Mississippi,
[2017]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781496814111 | ||
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| 035 | |a (OCoLC)1080550548 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Morris, Burnis Reginald, |e author. | |
| 245 | 1 | 0 | |a Carter G. Woodson : |b History, the Black Press, and Public Relations / |c Burnis R. Morris. |
| 264 | 1 | |a Jackson : |b University Press of Mississippi, |c [2017] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2019 | |
| 264 | 4 | |c ©[2017] | |
| 300 | |a 1 online resource (200 pages): |b illustrations, portraits ; | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Race, rhetoric, and media series | |
| 505 | 0 | |a Prologue -- Finding his bearings -- Enlisting the press -- Harnessing press coverage -- Making news with newspaper columns -- Managing public relations -- Remembering Woodson (and forgotten Black press contributions to his legacies) -- Epilogue. | |
| 520 | |a This study reveals how historian Carter G. Woodson (1875-1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson's success with the modern black history movement usually include his training, deep-rooted principles, and single-minded determination. Often overlooked, however, is Woodson's skillful use of newspapers in developing and executing a public-education campaign built on truth, accuracy, fairness, and education. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers' business and editorial models as well as his public relations skills, which helped him merge the interests of the black press with his cause. Woodson's publicity tactics, combined with access to the audiences granted him by the press, enabled him to drive the black history movement--particularly observance of Negro History Week and fundraising activities. Morris analyzes Woodson's periodicals, newspaper articles, letters, and other archived documents describing Woodson's partnership with the black press and his role as a publicist. This rarely explored side of Woodson, who was often called the "Father of Black History," reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history to bring veneration to a disrespected subject. During his active professional career, 1915-1950, Woodson merged his interests and the interests of the black newspapers. His cause became their cause. | ||
| 588 | |a Description based on print version record. | ||
| 600 | 1 | 7 | |a Woodson, Carter Godwin, |d 1875-1950. |2 fast |0 (OCoLC)fst00016590 |
| 600 | 1 | 0 | |a Woodson, Carter Godwin, |d 1875-1950. |
| 650 | 7 | |a Historians. |2 fast |0 (OCoLC)fst00957686 | |
| 650 | 7 | |a African Americans |x Historiography. |2 fast |0 (OCoLC)fst00799622 | |
| 650 | 7 | |a African American historians. |2 fast |0 (OCoLC)fst00799195 | |
| 650 | 7 | |a African American journalists. |2 fast |0 (OCoLC)fst00799210 | |
| 650 | 6 | |a Noirs americains |x Historiographie. | |
| 650 | 6 | |a Historiens |z États-Unis |v Biographies. | |
| 650 | 6 | |a Journalistes noirs americains |v Biographies. | |
| 650 | 6 | |a Historiens noirs americains |v Biographies. | |
| 650 | 0 | |a African Americans |x Historiography. | |
| 650 | 0 | |a Historians |z United States |v Biography. | |
| 650 | 0 | |a African American journalists |v Biography. | |
| 650 | 0 | |a African American historians |v Biography. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
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| 655 | 7 | |a collective biographies. |2 aat | |
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| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2017 American Studies Supplement | ||
| 945 | |a Project MUSE - 2017 History Supplement | ||
| 945 | |a Project MUSE - 2017 Complete Supplement | ||