Selling Technology : The Changing Shape of Sales in an Information Economy /

Mostrar otras versiones (1)

Unlike most enthographic studies of salespeople, which focus on the insurance, finance, and retail sectors, Darr's book turns to the daily sales practices of an information economy."--Jacket

Detalles Bibliográficos
Autor principal: Darr, Asaf
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca : Cornell University Press, 2006.
Colección:Book collections on Project MUSE.
Temas:
Technologie.
Sociale aspecten.
Verkooptechnieken.
Verkaufstechnik
Spitzentechnologie
Selling > Technological innovations.
Selling > Social aspects.
Selling > High technology.
Information technology > Social aspects.
SOCIAL SCIENCE > Sociology > General.
Technologie de l'information > Aspect social.
Vente > Aspect social.
Vente > Innovations.
Technologie de pointe > Vente.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Sales work in culture and practice
  • Sellers, buyers, and market organization
  • Searching for clients and constructing sales ties in a mass market
  • Searching for clients and constructing sales ties in emergent technology markets
  • Maintaining sales ties in a mass market
  • Maintaining sales ties in emergent technology markets
  • The changing nature of sales work.

Ejemplares similares