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Selling Technology : The Changing Shape of Sales in an Information Economy /

Unlike most enthographic studies of salespeople, which focus on the insurance, finance, and retail sectors, Darr's book turns to the daily sales practices of an information economy."--Jacket

Detalles Bibliográficos
Autor principal: Darr, Asaf
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca : Cornell University Press, 2006.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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008 180629s2006 nyu o 00 0 eng d
020 |a 9781501723667 
020 |z 9780801473197 
020 |z 9780801444319 
035 |a (OCoLC)1080549561 
040 |a MdBmJHUP  |c MdBmJHUP 
100 1 |a Darr, Asaf. 
245 1 0 |a Selling Technology :   |b The Changing Shape of Sales in an Information Economy /   |c Asaf Darr. 
264 1 |a Ithaca :  |b Cornell University Press,  |c 2006. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2019 
264 4 |c ©2006. 
300 |a 1 online resource (176 pages):   |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Collection on technology and work 
505 0 |a Sales work in culture and practice -- Sellers, buyers, and market organization -- Searching for clients and constructing sales ties in a mass market -- Searching for clients and constructing sales ties in emergent technology markets -- Maintaining sales ties in a mass market -- Maintaining sales ties in emergent technology markets -- The changing nature of sales work. 
520 8 |a Unlike most enthographic studies of salespeople, which focus on the insurance, finance, and retail sectors, Darr's book turns to the daily sales practices of an information economy."--Jacket 
520 8 |a "In the high-technology settings in which cutting-edge artifacts are traded, Darr finds that sales work deviates sharply from our traditional cultural images. The educational level and technical skills of the sales force are increasing, sellers' and buyers' engineers engage in codevelopment, and long-term collaborative relationships are replacing brief sales encounters. A growing number of work tasks and skills previously performed and mastered in the design or production phases have become part of the sale of emergent technology. New control mechanisms over the work of the sales engineers are also appearing 
520 1 |a "Asaf Darr's ethnographic exploration of the sales process for standard and emergent technology argues that our cultural stereotypes of sales work and salespeople, shaped during the industrial era and through popular images of the Yankee peddler and the car salesman, no longer apply to the changing nature of sales in an information economy." 
588 |a Description based on print version record. 
650 1 7 |a Technologie.  |2 gtt 
650 1 7 |a Sociale aspecten.  |2 gtt 
650 1 7 |a Verkooptechnieken.  |2 gtt 
650 7 |a Verkaufstechnik  |2 gnd 
650 7 |a Spitzentechnologie  |2 gnd 
650 7 |a Selling  |x Technological innovations.  |2 fast  |0 (OCoLC)fst01112057 
650 7 |a Selling  |x Social aspects.  |2 fast  |0 (OCoLC)fst01112049 
650 7 |a Selling  |x High technology.  |2 fast  |0 (OCoLC)fst01112015 
650 7 |a Information technology  |x Social aspects.  |2 fast  |0 (OCoLC)fst00973131 
650 7 |a SOCIAL SCIENCE  |x Sociology  |x General.  |2 bisacsh 
650 6 |a Technologie de l'information  |x Aspect social. 
650 6 |a Vente  |x Aspect social. 
650 6 |a Vente  |x Innovations. 
650 6 |a Technologie de pointe  |x Vente. 
650 0 |a Information technology  |x Social aspects. 
650 0 |a Selling  |x Social aspects. 
650 0 |a Selling  |x Technological innovations. 
650 0 |a Selling  |x High technology. 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/59977/ 
945 |a Project MUSE - Custom Collection 
945 |a Project MUSE - Archive Complete Supplement VII 
945 |a Project MUSE - Archive Political Science and Policy Studies Supplement VII