Tabla de Contenidos:
  • The metaphor in public address
  • The Iowa years and the emerging focus on archetypal metaphor
  • Archetypal metaphor in rhetoric: the light-dark family
  • The archetypal sea in rhetoric and poetic
  • Towards rhetorical depiction
  • Rhetorical depiction
  • Metaphors in action: new horizons
  • Entr'acte
  • Lessons from demosthenes
  • Progeny of personification: metaphors of disease and rebirth
  • Space and power: orientations in a rhetorical universe.