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The Branding of the American Mind : How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters /
Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Baltimore, Maryland :
Johns Hopkins University Press,
2016.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |