Taking Books to the World : American Publishers and the Cultural Cold War /

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Franklin Publications, or Franklin Book Programs, was started in 1953 as a form of cultural diplomacy. Until it folded in the 1970s, Franklin translated, printed, and distributed American books around the world, with offices in Egypt, Indonesia, Iran, Nigeria, Afghanistan, and Pakistan. Although it...

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Detalles Bibliográficos
Autor principal: Laugesen, Amanda (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : University of Massachusetts Press, [2017]
Colección:Book collections on Project MUSE.
Temas:
Franklin Book Programs.
Franklin Book Programs > History.
Translations > Publishing.
Publishers and publishing.
Cultural diplomacy.
Books and reading.
Book industries and trade.
HISTORY > Social History.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
Livres et lecture > Histoire > 20e siecle.
Diplomatie culturelle > États-Unis > Histoire > 20e siecle.
Guerre froide.
Book industries and trade > United States > History > 20th century.
Publishers and publishing > History > 20th century.
Translations > Publishing > History > 20 century.
Books and reading > History > 20th century.
Cultural diplomacy > United States > History > 20th century.
Cold War.
United States.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Books for a new war
  • Book diplomacy in the Middle East
  • A world of books, an empire of books
  • Book work as modernization
  • Book modernization in Africa and Latin America
  • The decline and end of Franklin Book Programs.

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