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Protest Politics in the Marketplace : Consumer Activism in the Corporate Age /

This book examines how social media has revolutionized the use and effectiveness of consumer activism. The author emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also inv...

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Detalles Bibliográficos
Autor principal: Heldman, Caroline, 1972- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca : Cornell University Press, 2017.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Heldman, Caroline,  |d 1972-  |e author. 
245 1 0 |a Protest Politics in the Marketplace :   |b Consumer Activism in the Corporate Age /   |c Caroline Heldman. 
264 1 |a Ithaca :  |b Cornell University Press,  |c 2017. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2017 
264 4 |c ©2017. 
300 |a 1 online resource (310 pages). 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a Introduction : publicizing the private sector -- A consumer revolution? : marketplace activism since the founding -- We are the 99% : contemporary consumer activism -- We are not a mascot : campaigns for social/economic justice -- 600,000 bosses telling me what to do : campaigns for the environment and animal rights -- Stop serving gay chickens : campaigns for gender justice and LGBT rights -- Yes to Jesus Christ, no to JC : campaigns for conservative causes -- Who rules? : corporate power and models of democracy -- Conclusion : throwing stones at Goliath : the democratic implications of consumer activism. 
520 |a This book examines how social media has revolutionized the use and effectiveness of consumer activism. The author emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. This book analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. This book blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. 
588 |a Description based on print version record. 
650 7 |a Social action.  |2 fast  |0 (OCoLC)fst01122251 
650 7 |a Consumption (Economics)  |x Political aspects.  |2 fast  |0 (OCoLC)fst00876467 
650 7 |a Consumer movements.  |2 fast  |0 (OCoLC)fst01893339 
650 7 |a BUSINESS & ECONOMICS  |x Consumer Behavior.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Sales & Selling  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Commerce.  |2 bisacsh 
650 6 |a Action sociale  |z États-Unis. 
650 6 |a Mouvements de defense des consommateurs  |z États-Unis. 
650 0 |a Social action  |z United States. 
650 0 |a Consumption (Economics)  |x Political aspects  |z United States. 
650 0 |a Consumer movements  |z United States. 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
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830 0 |a Book collections on Project MUSE. 
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945 |a Project MUSE - Custom Collection 
945 |a Project MUSE - 2017 Complete 
945 |a Project MUSE - 2017 Political Science and Policy Studies