The Race Card : Campaign Strategy, Implicit Messages, and the Norm of Equality

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Detalles Bibliográficos
Autor principal: Mendelberg, Tali
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton University Press, 2017.
Colección:Book collections on Project MUSE.
Temas:
Verkiezingen.
Politieke communicatie.
Rassendiscriminatie.
Wahlkampf
Ethnische Beziehungen
Gleichheit
Strategie
Race relations > Political aspects.
Political campaigns.
Elections.
Communication in politics.
POLITICAL SCIENCE > Political Process > General.
POLITICAL SCIENCE > Political Process > Elections.
Communication politique > États-Unis > Histoire.
Elections > United States > History.
Communication in politics > United States > History.
Political campaigns > United States > History.
USA.
United States.
États-Unis > Relations raciales > Aspect politique.
United States > Race relations > Political aspects.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A theory of racial appeals
  • The norm of racial inequality, electoral strategy, and explicit appeals
  • The norm of racial equality, electoral strategy, and implicit appeals
  • The political psychology of implicit communication
  • Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage
  • The impact of implicit messages
  • Implicit, explicit, and counter-stereotypical messages : the welfare experiment
  • Psychological mechanisms : the norms experiment
  • Implicit communication beyond race : gender, sexual orientation, and ethnicity
  • Political communication and equality.

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