Baking Powder Wars : The Cutthroat Food Fight that Revolutionized Cooking /

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First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world'...

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Detalles Bibliográficos
Autor principal: Civitello, Linda (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2017]
Colección:Book collections on Project MUSE.
Temas:
Baking powder.
HISTORY > United States > 19th Century.
BUSINESS & ECONOMICS > Industries > General.
Levure chimique > Aspect economique > États-Unis > Histoire.
Levure chimique > États-Unis > Histoire.
Baking powder > Economic aspects > United States > History.
Baking powder > United States > History.
United States.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • The burden of bread: bread before baking powder
  • The liberation of cake: chemical independence, 1796
  • The rise of baking powder business: the Northeast, 1856-1876
  • The advertising war begins: corporate cookbooks, 1876-1888
  • The cream of tartar wars: battle royal, 1888-1899
  • The rise of baking powder business: the Midwest, 1880s-1890s
  • The pure food war: outlaws in Missouri, 1899-1906
  • The alum war and World War I: "what a fumin' about egg albumen," 1907-1920
  • The Federal Trade Commission wars: the final federal battle, 1920-1929
  • The price war: the fight for the national market, 1930-1950
  • Baking powder today: post-World War II to the twenty-first century.

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