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Baking Powder Wars : The Cutthroat Food Fight that Revolutionized Cooking /
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world'...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Urbana :
University of Illinois Press,
[2017]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9780252099632 | ||
| 020 | |z 9780252041082 | ||
| 020 | |z 9780252082597 | ||
| 035 | |a (OCoLC)978712963 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Civitello, Linda, |e author. | |
| 245 | 1 | 0 | |a Baking Powder Wars : |b The Cutthroat Food Fight that Revolutionized Cooking / |c Linda Civitello. |
| 264 | 1 | |a Urbana : |b University of Illinois Press, |c [2017] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2017 | |
| 264 | 4 | |c ©[2017] | |
| 300 | |a 1 online resource (272 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Heartland foodways | |
| 505 | 0 | |a Introduction -- The burden of bread: bread before baking powder -- The liberation of cake: chemical independence, 1796 -- The rise of baking powder business: the Northeast, 1856-1876 -- The advertising war begins: corporate cookbooks, 1876-1888 -- The cream of tartar wars: battle royal, 1888-1899 -- The rise of baking powder business: the Midwest, 1880s-1890s -- The pure food war: outlaws in Missouri, 1899-1906 -- The alum war and World War I: "what a fumin' about egg albumen," 1907-1920 -- The Federal Trade Commission wars: the final federal battle, 1920-1929 -- The price war: the fight for the national market, 1930-1950 -- Baking powder today: post-World War II to the twenty-first century. | |
| 520 | 8 | |a First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. | |
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Baking powder. |2 fast |0 (OCoLC)fst00825639 | |
| 650 | 7 | |a HISTORY |z United States |x 19th Century. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 6 | |a Levure chimique |x Aspect economique |z États-Unis |x Histoire. | |
| 650 | 6 | |a Levure chimique |z États-Unis |x Histoire. | |
| 650 | 0 | |a Baking powder |x Economic aspects |z United States |x History. | |
| 650 | 0 | |a Baking powder |z United States |x History. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/52146/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2017 Complete | ||
| 945 | |a Project MUSE - 2017 History | ||