Cargando…

Women drinking out in Britain since the early twentieth century /

Women's drinking has attracted enormous attention in recent years, but surprisingly this topic has not produced a comprehensive survey covering the twentieth century. Students and scholars alike can read this book to obtain a new perspective on women's drinking habits over more than a cent...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gutzke, David W., 1949- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York [New York] : Manchester University Press, 2014.
Colección:Studies in popular culture (Manchester, England)
Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

LEADER 00000cam a22000004a 4500
001 musev2_51537
003 MdBmJHUP
005 20230905045454.0
006 m o d
007 cr||||||||nn|n
008 170330r20172014enk o 00 0 eng d
020 |a 9781526112439 
020 |z 9781526112422 
020 |z 9780719052651 
020 |z 9780719052644 
035 |a (OCoLC)980820307 
040 |a MdBmJHUP  |c MdBmJHUP 
043 |a e-uk--- 
050 4 |a HQ1593  |b .G888 2014 
082 0 |a 305.420941  |2 23 
100 1 |a Gutzke, David W.,  |d 1949-  |e author. 
245 1 0 |a Women drinking out in Britain since the early twentieth century /   |c David W. Gutzke. 
264 1 |a New York [New York] :  |b Manchester University Press,  |c 2014. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2017 
264 4 |c ©2014. 
300 |a 1 online resource (304 pages):   |b illustrations. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Studies in popular culture 
500 |a Issued as part of book collections on Project MUSE. 
504 |a Includes bibliographical references (pages [296]-301) and index. 
505 0 |a 1. From the late Victorian boozer to the interwar improved public house -- 2. Women, war and drinking -- 3. A tough sell : wooing women in the 1950s- 60s -- 4. Bikinis, boots and booze -- 5. The more things change, the more (some) things remain the same -- 6. Drinking habits of their own -- 7. Men are from Mars, women from Venus : understanding the psychology of selling alcohol in the 1980s-90s -- 8. New money, new ideas, new women -- 9. A youth subculture of drinking -- 10. Yesterday's reforms, today's bingeing -- 11. Folk devils and moral panics : women and youth across a century of censure. 
506 |a Access restricted to authorized users and institutions. 
520 |a Women's drinking has attracted enormous attention in recent years, but surprisingly this topic has not produced a comprehensive survey covering the twentieth century. Students and scholars alike can read this book to obtain a new perspective on women's drinking habits over more than a century, and the most critical factors promoting historical change. Within a chronological framework, the book offers a way of conceptualising how women's drinking habits changed in response to wars, ideology, advertising, moral panics, sexism, legislative initiatives, employment, age, ethnicity, technology, new drinking venues, and marketing strategies. It focuses clearly on the bulk of women who drank alcohol responsibly, but, given concern recently over 'binge drinking', devotes attention to the rise of the youth market and problems associated with it. Brewers' efforts to entice women into drinking beer regularly spanned the decades since 1945, but consistently failed, with men increasingly drinking wine with women both in bars and at home. Close attention is also paid to the image of drinking, projected in advertising, the mass media and films. Specialists will find this study vital for challenging traditional assumptions and offering original new interpretations about the diverse factors influencing women's consumption of alcohol. It provides students, both undergraduates and postgraduates, not just a wide survey, but new material, new ideas and new concepts in which to understand historical change for one huge group in British society. General readers, too, can easily read this book with both interest and enjoyment. 
588 |a Description based on print version record. 
650 0 |a Drinking of alcoholic beverages  |z Great Britain  |x History  |y 21st century. 
650 0 |a Drinking of alcoholic beverages  |z Great Britain  |x History  |y 20th century. 
650 0 |a Drinking customs  |z Great Britain  |x History  |y 21st century. 
650 0 |a Drinking customs  |z Great Britain  |x History  |y 20th century. 
650 0 |a Women  |z Great Britain  |x Social conditions  |y 21st century. 
650 0 |a Women  |z Great Britain  |x Social conditions  |y 20th century. 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse,  |e distributor. 
776 1 8 |i Print version:  |z 9780719052644 
710 2 |a Project Muse.  |e distributor 
830 0 |a Studies in popular culture (Manchester, England) 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/51537/ 
945 |a Project MUSE - Custom Collection