Kids and branding in a digital world /

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"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more c...

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Detalles Bibliográficos
Autor principal: Gunter, Barrie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Manchester : Manchester University Press, [2016]
Colección:Book collections on Project MUSE.
Temas:
Mass media and children.
Child consumers.
Brand name products.
Branding (Marketing)
Internet advertising and children.
SOCIAL SCIENCE > Media Studies.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Industrial Management.
Advertising.
Advertising & Society.
Communication Studies.
branding.
Strategie de marque.
Produits de marque.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What is a brand?
  • Kids and branding
  • Emergence of brand consciousness
  • Children and digital branding
  • Branding potential of online social media
  • Brands and advergames
  • Brands and adverworlds
  • Regulation and control of branding to children.

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