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Kids and branding in a digital world /
"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more c...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Manchester :
Manchester University Press,
[2016]
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | musev2_51460 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905045450.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 151022t20162016enk o 00 0 eng d | ||
| 020 | |a 9781784997106 | ||
| 020 | |z 9780719097874 | ||
| 020 | |z 9781784992453 | ||
| 020 | |z 1784997102 | ||
| 035 | |a (OCoLC)981864912 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Gunter, Barrie, |e author. | |
| 245 | 1 | 0 | |a Kids and branding in a digital world / |c Barrie Gunter. |
| 264 | 1 | |a Manchester : |b Manchester University Press, |c [2016] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2017 | |
| 264 | 4 | |c ©[2016] | |
| 300 | |a 1 online resource (208 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children. | |
| 520 | |a "This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators."-- |c Provided by publisher. | ||
| 546 | |a English. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Mass media and children. |2 fast |0 (OCoLC)fst01011332 | |
| 650 | 7 | |a Child consumers. |2 fast |0 (OCoLC)fst00854389 | |
| 650 | 7 | |a Brand name products. |2 fast |0 (OCoLC)fst00837883 | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Internet advertising and children. |2 fast |0 (OCoLC)fst01894148 | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a Advertising. |2 bicssc | |
| 650 | 7 | |a Advertising & Society. |2 bicssc | |
| 650 | 7 | |a Communication Studies. |2 bicssc | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 6 | |a Strategie de marque. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 0 | |a Internet advertising and children. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/51460/ |
| 945 | |a Project MUSE - Custom Collection | ||