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Experiments on Mass Communication / Vol. 3 / Vol. 3 /

"This volume reports on the studies of mass communication, particularly of films, made during World War II by the Army. These studies were part of a giant enterprise in social science research sponsored by the Research Branch, Information and Education Division of the Army, under Major General...

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Detalles Bibliográficos
Autor principal: Hovland, Carl Iver, 1912-
Otros Autores: Sheffield, Fred D., Lumsdaine, Arthur A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton : Princeton University Press, 1949.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Film evaluation studies
  • pt. 2. Studies employing controlled variation.