Craft Obsession : The Social Rhetorics of Beer /

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"Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how...

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Detalles Bibliográficos
Autor principal: Rice, Jeff (Jeff R.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Carbondale : Southern Illinois University Press, [2016]
Colección:Book collections on Project MUSE.
Temas:
Rice, Jeff > (Jeff R.)
Rice, Jeff > (Jeff R.) > Anecdotes.
Social networks.
Social exchange.
Rhetoricians.
Narration (Rhetoric)
Drinking customs.
Digital storytelling.
Beer.
COOKING > General.
Rhetoriciens > États-Unis > Anecdotes.
Narration.
Recits numeriques.
Reseaux sociaux.
Échange social.
Biere > Blogues.
Boissons > Fonctions sociales > Anecdotes.
Rhetoricians > United States > Anecdotes.
Beer > Blogs.
Drinking customs > Anecdotes.
United States.
Blogs.
Anecdotes.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Craft introductions
  • Craft interruptions
  • Craft networks
  • Craft terroir
  • Craft delivery
  • Craft tracings
  • Craft sharing
  • Craft obsession.

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