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Winning Elections in the 21st Century /
"This how-to book on winning elections in the current environment saturated with new forms of communication--written by coauthors who possess both academic training in political science and practical experience gained from being former elected officials--uses examples from presidential and cong...
| Autores principales: | , |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lawrence, Kansas :
University Press of Kansas,
2016.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 005 | 20230905044804.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 160425s2016 ksu o 00 0 eng d | ||
| 020 | |a 9780700622146 | ||
| 020 | |z 9780700622764 | ||
| 035 | |a (OCoLC)947618505 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Simpson, Dick W., |e author. | |
| 245 | 1 | 0 | |a Winning Elections in the 21st Century / |c Dick Simpson and Betty O'Shaughnessy ; foreword by US Congresswoman Jan Schakowsky. |
| 264 | 1 | |a Lawrence, Kansas : |b University Press of Kansas, |c 2016. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2016 | |
| 264 | 4 | |c ©2016. | |
| 300 | |a 1 online resource (304 pages): |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Title Page; Copyright Page; Table of Contents; List of Tables and Figures; Foreword; Preface; 1. The Beginning; 2. Choosing Sides; 3. Organizing a Campaign; 4. Raising Money; 5. Sending Your Message; 6. Winning the Traditional Media War; 7. Getting the Word Out in the Digital Age; 8. Canvassing the Voters and Election Day; 9. The Campaign to Elect Will Guzzardi; 10. Challenges to Democracy; Notes; Selected Bibliography; Index; Back Cover | |
| 520 | |a "This how-to book on winning elections in the current environment saturated with new forms of communication--written by coauthors who possess both academic training in political science and practical experience gained from being former elected officials--uses examples from presidential and congressional campaigns, but focuses on guidance most applicable to the half million-plus races for local and state government elected offices that occur every six years in the U.S. As such, its greatest utility will be to the candidates and their staff, as well as in the college classrooms that focus on the practices culminating on election days throughout America. In addition to explaining how campaigns are really run, the authors raise fundamental questions about their impact on citizen participation and democracy itself"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212 | |
| 650 | 7 | |a Campaign management. |2 fast |0 (OCoLC)fst00844867 | |
| 650 | 7 | |a POLITICAL SCIENCE |x American Government |x Local. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Government |x National. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Government |x Local. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x Elections. |2 bisacsh | |
| 650 | 6 | |a Campagnes electorales |x Gestion |z États-Unis |v Guides, manuels, etc. | |
| 650 | 0 | |a Campaign management |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Political campaigns |z United States |v Handbooks, manuals, etc. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a Handbooks and manuals. |2 fast |0 (OCoLC)fst01423877 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a O'Shaughnessy, Betty, |e author. | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/45789/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2016 Complete | ||
| 945 | |a Project MUSE - 2016 Political Science and Policy Studies | ||