Remaking the American Patient : How Madison Avenue and Modern Medicine Turned Patients into Consumers /

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In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time.

Detalles Bibliográficos
Autor principal: Tomes, Nancy, 1952- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : The University of North Carolina Press, [2016]
Colección:Book collections on Project MUSE.
Temas:
Umschulungswerkstätten für Siedler und Auswanderer > Bitterfeld
Patient
Werbung
Konsumgesellschaft
Arzneimittel
Gesundheitswesen
Medizin
Medicine > Marketing.
Medical care.
Consumer-driven health care.
HISTORY > United States > 20th Century.
BUSINESS & ECONOMICS > Insurance > Risk Assessment & Management.
Medecine > Histoire > 20e siecle.
Soins de sante geres par l'usager > États-Unis > Histoire.
Marketing of Health Services > history
History, 20th Century
Community Participation > history
Delivery of Health Care > history
Medicine > United States > Marketing > History.
Medical care > United States > History.
Consumer-driven health care > United States > History.
United States.
United States
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt
  • part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow
  • part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.

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