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Remaking the American Patient : How Madison Avenue and Modern Medicine Turned Patients into Consumers /

In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time.

Detalles Bibliográficos
Autor principal: Tomes, Nancy, 1952- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : The University of North Carolina Press, [2016]
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Tomes, Nancy,  |d 1952-  |e author. 
245 1 0 |a Remaking the American Patient :   |b How Madison Avenue and Modern Medicine Turned Patients into Consumers /   |c Nancy Tomes. 
264 1 |a Chapel Hill :  |b The University of North Carolina Press,  |c [2016] 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2016 
264 4 |c ©[2016] 
300 |a 1 online resource (560 pages):   |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Studies in social medicine 
505 0 |a part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate. 
520 8 |a In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. 
588 |a Description based on print version record. 
650 7 |a Patient  |2 gnd 
650 7 |a Werbung  |2 gnd 
650 7 |a Konsumgesellschaft  |2 gnd 
650 7 |a Arzneimittel  |2 gnd 
650 7 |a Gesundheitswesen  |2 gnd 
650 7 |a Medizin  |2 gnd 
650 7 |a Medicine  |x Marketing.  |2 fast  |0 (OCoLC)fst01014996 
650 7 |a Medical care.  |2 fast  |0 (OCoLC)fst01013753 
650 7 |a Consumer-driven health care.  |2 fast  |0 (OCoLC)fst01744687 
650 7 |a HISTORY  |z United States  |y 20th Century.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Insurance  |x Risk Assessment & Management.  |2 bisacsh 
650 6 |a Medecine  |x Histoire  |y 20e siecle. 
650 6 |a Soins de sante geres par l'usager  |z États-Unis  |x Histoire. 
650 2 2 |a Marketing of Health Services  |x history 
650 2 2 |a History, 20th Century 
650 2 2 |a Community Participation  |x history 
650 1 2 |a Delivery of Health Care  |x history 
650 0 |a Medicine  |z United States  |x Marketing  |x History. 
650 0 |a Medical care  |z United States  |x History. 
650 0 |a Consumer-driven health care  |z United States  |x History. 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
651 2 |a United States 
610 2 7 |a Umschulungswerkstätten für Siedler und Auswanderer  |g Bitterfeld  |2 gnd 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
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945 |a Project MUSE - 2016 Complete 
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