Royal Fever : The British Monarchy in Consumer Culture /

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"No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling...

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Detalles Bibliográficos
Autores principales: Otnes, Cele (Autor), Maclaran, Pauline (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, California : University of California Press, [2015]
Edición:First edition.
Colección:Book collections on Project MUSE.
Temas:
Windsor, House of.
Maison de Windsor > Opinion publique.
Windsor, House of > Marketing.
Windsor, House of > Public opinion.
Public opinion.
Marketing.
SOCIAL SCIENCE > Anthropology > Cultural.
REFERENCE > Genealogy & Heraldry.
Maisons royales > Grande-Bretagne > Opinion publique.
Royal houses > Great Britain > Marketing.
Royal houses > Great Britain > Public opinion.
Great Britain.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Proclaimed English/British monarchs : 1066-present
  • Key events in the British Royal Family since 1981
  • Introduction: the politics and business of monarchy
  • The magnetism of the monarchy
  • The roots of royal fever
  • "A head full of royal" : Margaret Tyler's majestic world
  • The face on the tea towels : the global quest for Diana
  • Pomp and popcorn : the British Royal Family on stage and screen
  • Marketing the monarchy
  • Storying the monarchy : royal tourism and historic royal palaces
  • Weekends in Windsor : castles, china, and corgis
  • William and Catherine : remaking the monarchy
  • The royal family brand : a right royal future?

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