Cargando…
Saving Community Journalism : The Path to Profitability /
"America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chapel Hill :
The University of North Carolina Press,
[2014]
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_43946 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905044611.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 140318t20142014ncu o 00 0 eng d | ||
| 020 | |a 9781469615448 | ||
| 020 | |z 9781469615431 | ||
| 020 | |z 9781469615424 | ||
| 020 | |z 9781469676692 | ||
| 035 | |a (OCoLC)966859658 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Abernathy, Penelope Muse, |d 1951- |e author. | |
| 245 | 1 | 0 | |a Saving Community Journalism : |b The Path to Profitability / |c Penelope Muse Abernathy. |
| 264 | 1 | |a Chapel Hill : |b The University of North Carolina Press, |c [2014] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2017 | |
| 264 | 4 | |c ©[2014] | |
| 300 | |a 1 online resource (264 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order. | |
| 520 | |a "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- |c Provided by publisher | ||
| 546 | |a English. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Newspaper publishing. |2 fast |0 (OCoLC)fst01037081 | |
| 650 | 7 | |a Community newspapers. |2 fast |0 (OCoLC)fst00871103 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Journalism. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications Industries. |2 bisacsh | |
| 650 | 6 | |a Entreprises de presse |z États-Unis. | |
| 650 | 6 | |a Journaux communautaires |z États-Unis. | |
| 650 | 0 | |a Newspaper publishing |z United States. | |
| 650 | 0 | |a Community newspapers |z United States. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/43946/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement V | ||
| 945 | |a Project MUSE - Archive Political Science and Policy Studies Supplement V | ||