ESPN : The Making of a Sports Media Empire /
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstrea...
Autor principal: | |
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Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Urbana :
University of Illinois Press,
[2015]
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Colección: | Book collections on Project MUSE.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : An ESPN culture
- From the Entertainment and Sports Programming Network to ESPN
- SportsCentury : programming public sport history
- ESPN the magazine and Page 2 : paper and digital sports pages
- ESPN original entertainment : branding authority across genres
- ESPN films : "unprecedented documentary series" by "filmmaking originals"
- Grantland : ESPN's Miramax
- Conclusion : From Frontline to the bottom line
- Appendix A. The Entertainment and Sports Programming Network's first press release
- Appendix B. SportsCentury top one hundred athletes of the twentieth century
- Appendix C. SportsCentury panel.