Hallyu 2.0 : The Korean Wave in the Age of Social Media /

"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea...

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Detalles Bibliográficos
Otros Autores: Lee, Sangjoon (Editor ), Nornes, Markus (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ann Arbor : University of Michigan Press, [2015]
Colección:Book collections on Project MUSE.
Temas:
Social Change.
Social Sciences.
Sociology & Social History.
Social media.
Popular culture.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE > Human Geography.
SOCIAL SCIENCE > Media Studies.
SOCIAL SCIENCE > Popular Culture.
Medias sociaux > Coree du Sud.
Culture populaire > Coree du Sud.
Social media > Korea (South)
Popular culture > Korea (South)
Korea (South)
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgments
  • Introduction. A Decade of Hallyu Scholarship: Toward a New Direction in Hallyu 2.0
  • Sangjoon Lee
  • Part 1. New Agendas
  • 1. Hallyu versus Hallyu-hwa Cultural Phenomenon versus Institutional Campaign
  • JungBong Choi
  • 2. New Perspectives on the Creative Industries in the Hallyu 2.0 Era Global-Local Dialectics in Intellectual Properties
  • Dal Yong Jin
  • Part 2. Rethinking K-Pop
  • 3. New Wave Formations: K-PopIdols, Social Media, and the Remaking of the Korean Wave
  • Eun-Young Jung
  • 4. Uniformity and Nonconformity The Packaging of Korean Girl Groups
  • Roald Maliangkay
  • 5. Of the Fans, by the Fans, for the Fans The JYJ Republic
  • Seung-AhLee
  • Part 3. Korean TV Drama and Social Media
  • 6. The Interactive Nature of Korean TV Dramas Flexible Texts, Discursive Consumption, and Social Media
  • Youjeong Oh
  • 7. Meta-Hallyu TV Global Publicity, Social Media, and the Citizen Celebrity
  • Michelle Cho
  • 8. From Diaspora TV to Social Media Korean TV Dramas in America
  • Sangjoon Lee
  • Part 4. Global Receptions of Hallyu 2.0
  • 9. Hating the Korean Wave in Japan The Exclusivist Inclusion of Zainichi Koreans in Nerima Daikon Brothers
  • Hye Seung Chung
  • 10. Consuming the Other Israeli Hallyu Case Study
  • Irina Lyan and Alon Levkowitz
  • 11. RIP Gangnam Style!
  • Brian Hu
  • Afterword. Before the Wave: The Difference and Indifference of Hallyu Beta through 2.0
  • Abe Mark Nornes
  • Contributors
  • Index.

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