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The Force of Beauty : Transforming French Ideas of Femininity in the Third Republic /

The market for commercial beauty products exploded in Third Republic France, with a proliferation of goods promising to erase female imperfections and perpetuate an aesthetic of femininity that conveyed health and respectability. While the industry's meteoric growth helped to codify conventiona...

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Detalles Bibliográficos
Autor principal: Grout, Holly, 1976-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baton Rouge : Louisiana State University Press, [2015]
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The Force of Beauty :   |b Transforming French Ideas of Femininity in the Third Republic /   |c Holly Grout. 
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520 |a The market for commercial beauty products exploded in Third Republic France, with a proliferation of goods promising to erase female imperfections and perpetuate an aesthetic of femininity that conveyed health and respectability. While the industry's meteoric growth helped to codify conventional standards of womanhood, The Force of Beauty goes beyond the narrative of beauty culture as a tool for sociopolitical subjugation to show how it also targeted women as important consumers in major markets and created new avenues by which they could express their identities and challenge or reinforce gender norms. As cosmetics companies and cultural media, from magazines to novels to cinema, urged women to aspire to commercial standards of female perfection, beauty evolved as a goal to be pursued rather than a biological inheritance. The products and techniques that enabled women to embody society's feminine ideal also taught them how to fashion their bodies into objects of desire and thus offered a subversive tool of self-expression. Holly Grout explores attempts by commercial beauty culture to reconcile a standard of respectability with female sexuality, as well as its efforts to position French women within the global phenomenon of changing views on modern womanhood. Grout draws on a wide range of primary sources-hygiene manuals, professional and legal debates about the right to fabricate and distribute "medicines, " advertisements for beauty products, and contemporary fiction and works of art-to explore how French women navigated changing views on femininity. Her seamless integration of gender studies with business history, aesthetics, and the history of medicine results in a textured and complex study of the relationship between the politics of womanhood and the politics of beauty.--  |c Provided by Publisher. 
588 |a Description based on print version record. 
650 7 |a Women  |x Social conditions.  |2 fast  |0 (OCoLC)fst01176947 
650 7 |a Manners and customs.  |2 fast  |0 (OCoLC)fst01007815 
650 7 |a Femininity.  |2 fast  |0 (OCoLC)fst00922657 
650 7 |a Beauty, Personal.  |2 fast  |0 (OCoLC)fst00829396 
650 7 |a Aesthetics  |x Social aspects.  |2 fast  |0 (OCoLC)fst00798723 
650 6 |a Femmes  |z France  |x Conditions sociales. 
650 6 |a Feminite  |z France  |x Histoire. 
650 0 |a Women  |z France  |x Social conditions. 
650 0 |a Femininity  |z France  |x History. 
650 0 |a Beauty, Personal  |z France  |x History. 
650 0 |a Aesthetics  |x Social aspects  |x History. 
651 7 |a France.  |2 fast  |0 (OCoLC)fst01204289 
651 6 |a France  |x Histoire  |y 1870-1940 (3e Republique) 
651 6 |a France  |x Moeurs et coutumes. 
651 0 |a France  |x History  |y Third Republic, 1870-1940. 
651 0 |a France  |x Social life and customs. 
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