Tabla de Contenidos:
  • Contents, Volume 1; Preface; Part I. Measurement of Subjective Phenomena in the Social Sciences; 1. Attitude Measurement in Psychology and Sociology: The Early Years
  • Jean M. Converse; 2. Utility in Economics: A Survey of the Literature
  • J. G. Tulip Meeks; 3. The Use of Survey Data in Basic Research in the Social Sciences
  • Stanley Presser; Part II. Quasi-Facts; 4. The Subjectivity of Ethnicity
  • Tom W. Smith; 5. Measuring Employment and Unemployment
  • Barbara A. Bailar and Naomi D. Rothwell; 6. Housing Research: Conceptual and Measurement Issues
  • Sandra J. Newman
  • Part III. Nonsampling Sources of Variability7. Why Do Surveys Disagree? Some Preliminary Hypotheses and Some Disagreeable Examples
  • Charles F. Turner; 8. Nonattitudes: A Review and Evaluation
  • Tom W. Smith; 9. Social Desirability and Survey Measurement: A Review
  • Theresa J. DeMaio; 10. The Manner of Inquiry: An Analysis of Survey Question Form Across Organizations and Over Time
  • Jean M. Converse and Howard Schuman; Part IV. Some Statistical Models for Error and Structure in Survey Data; 11. Some Statistical Models for Analyzing Why Surveys Disagree
  • Clifford C. Clogg
  • 12. Rasch Measurement in Survey Research: Further Examples and Discussion
  • Otis Dudley Duncan13. Measurement Error in Surveys
  • Judith T. Lessler; V. Putting Survey Measurements in Context; 14. Reality, the Press, and Citizens' Political Agendas
  • Michael B. MacKuen; 15. Mass Media, Contraceptive Behavior, and Attitudes on Abortion: Toward a Comprehensive Model of Subjective Social Change
  • James R. Beniger; 16. The Popularity of Presidents, 1963-80
  • Michael B. MacKuen and Charles F. Turner; 17. Cultural Indicators and the Analysis of Public Opinion
  • Elizabeth Martin
  • 18. Do Polls Affect What People Think?
  • Catherine MarshName Index; Subject Index