Tabla de Contenidos:
  • Table of Contents; Editor's Foreword; Conference Participants; Session One. Public and Mass Media Uses of the Behavioral Sciences; 1. The Potential Public Uses of the Behavior Sciences
  • Marvin Bressler; 2. Newspaper Journalism and the Behavioral Sciences
  • Richard C. Wald; 3. A Review of Session One
  • Ben H. Bagdikian, John W. Riley, Jr.; Session Two. Social Issues and the Mass Media; 4. Implications for the Mass Media of Research on Intergroup Relations and Race
  • Robin M. Williams, Jr.; 5. Social Class and Serious Mental Disorder
  • Melvin L. Kohn.
  • 6. Poverty and Public Policy
  • Alfred J. Kahn7. Automation-Impact of Computers
  • Eli Ginzberg; 8. Crime and Violence
  • Stanton Wheeler; Session Three. Journalists and Behavioral Scientists; 9. Social Sciences in the Mass Media
  • Leo Bogart; 10. Barriers to Communication: The Problem of Jargon
  • Ernest Havemann; 11. Barriers to Communication: Another Journalist's View
  • Emmett Dedmon; 12. Barriers to Communication: As Seen by a Social Psychologist
  • Ronald Lippitt; 13. Barriers to Communication: As Seen by a Sociologist
  • Edgar F. Borgatta; 14. Perceptions of a Mass Audience
  • John Mack Carter.
  • 15. A Review of Session Three
  • Joseph T. Klapper, Herbert H. HymanSession Four. Prospects: Training of Journalists in the Behavioral Sciences; 16. The Russell Sage-Columbia Program in Journalism and the Behavioral Sciences
  • W. Phillips Davison; 17. Techniques for Improving Access to Social Science Data and Resources
  • Wayne A. Danielson; 18. Should There Be a Behavioral Science Beat?
  • Earl Ubell; 19. A Review of Session Four
  • Robert L. Jones; Session Five. Summary and Conclusions; 20. Summary and Conclusions
  • Daniel Lerner; Index.