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Blazer and Ashland Oil : A Study in Management /
Tracing the evolution of the Ashland Oil & Refining Company whose growth was phenomenal even in a rapidly expanding industry, author Joseph L. Massie attributes the success of the company to the flexible management policies of Paul G. Blazer.
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lexington :
The University Press of Kentucky,
1960.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title; Copyrights; PREFACE; Contents; EXHIBITS; ILLUSTRATIONS; 1. THE SETTING FOR SUCCESS: Ashland Oil's Place in the Petroleum Industry; 2. WILDCATTER IN KENTUCKY: The Operations of Swiss Oil Corporation; 3. ECONOMIES OF OBSOLESCENCE: The Operations of Ashland Refining Company; 4. RELUCTANT ENLARGEMENT: Ashland Oil-A Medium-Sized Company; 5. RAPID GROWTH BY MERGER: The Transformation to Large-Scale Operations; 6. PIPELINES AND TOWBOATS: The Transportation of Oil and Its Products; 7. JOBBERS AND BRAND NAMES: The Pressure for Markets and Promotion.
- 8. OBJECTIVES OF MANAGEMENT: Concepts of the Role of the Chief Executive9. FLEXIBILITY AND INFORMALITY: Blazer's Concepts of Business Management; 10. SUCCESS AND SUCCESSION: The Evaluation of Policies and Practices; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y.