Market Rebels : How Activists Make or Break Radical Innovations /

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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...

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Detalles Bibliográficos
Autor principal: Rao, Hayagreeva, 1959-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton : Princeton University Press, 2009.
Colección:Book collections on Project MUSE.
Temas:
Social movements.
Social change.
Social action.
Capitalism > Social aspects.
BUSINESS & ECONOMICS > Consumer Behavior.
SOCIAL SCIENCE > General.
social movements.
Action sociale.
Mouvements sociaux.
Electronic books.
Acceso en línea:Texto completo

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