Market Rebels : How Activists Make or Break Radical Innovations /

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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...

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Detalles Bibliográficos
Autor principal: Rao, Hayagreeva, 1959-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton : Princeton University Press, 2009.
Colección:Book collections on Project MUSE.
Temas:
Social movements.
Social change.
Social action.
Capitalism > Social aspects.
BUSINESS & ECONOMICS > Consumer Behavior.
SOCIAL SCIENCE > General.
social movements.
Action sociale.
Mouvements sociaux.
Electronic books.
Acceso en línea:Texto completo

MARC

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100 1 |a Rao, Hayagreeva,  |d 1959- 
245 1 0 |a Market Rebels :   |b How Activists Make or Break Radical Innovations /   |c Hayagreeva Rao. 
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264 4 |c ©2009. 
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505 0 |a From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists. 
520 |a Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen. 
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650 7 |a Social change.  |2 fast  |0 (OCoLC)fst01122310 
650 7 |a Social action.  |2 fast  |0 (OCoLC)fst01122251 
650 7 |a Capitalism  |x Social aspects.  |2 fast  |0 (OCoLC)fst00846453 
650 7 |a BUSINESS & ECONOMICS  |x Consumer Behavior.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x General.  |2 bisacsh 
650 7 |a social movements.  |2 aat 
650 6 |a Action sociale. 
650 6 |a Mouvements sociaux. 
650 0 |a Capitalism  |x Social aspects. 
650 0 |a Social change. 
650 0 |a Social action. 
650 0 |a Social movements. 
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945 |a Project MUSE - Archive Complete Supplement IV 
945 |a Project MUSE - Archive Political Science and Policy Studies Supplement IV 

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