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Ground Wars : Personalized Communication in Political Campaigns
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such ca...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Princeton :
Princeton University Press,
2012.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781400840441 | ||
| 020 | |z 9780691153049 | ||
| 020 | |z 9780691153056 | ||
| 035 | |a (OCoLC)769344152 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Nielsen, Rasmus Kleis, |d 1980- |e author. | |
| 245 | 1 | 0 | |a Ground Wars : |b Personalized Communication in Political Campaigns |
| 264 | 1 | |a Princeton : |b Princeton University Press, |c 2012. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2016 | |
| 264 | 4 | |c ©2012. | |
| 300 | |a 1 online resource (256 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; Acknowledgments; Prologue: Welcome to the Campaigns; CHAPTER 1 Personalized Political Communication in American Campaigns; CHAPTER 2 The Ground War Enters the Twenty-first Century; CHAPTER 3 Contacting Voters at Home; CHAPTER 4 Organizing Campaign Assemblages; CHAPTER 5 Targeting Voters for Personal Contacts; CHAPTER 6 Always Fighting the Same Ground War?; Research Appendix; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W. | |
| 520 | |a Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implic. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212 | |
| 650 | 7 | |a Communication in politics. |2 fast |0 (OCoLC)fst00870243 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 6 | |a Communication politique |z États-Unis |x Histoire |y 21e siecle. | |
| 650 | 0 | |a Communication in politics |z United States |x History |y 21st century. | |
| 650 | 0 | |a Political campaigns |z United States |x History |y 21st century. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/36343/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement IV | ||
| 945 | |a Project MUSE - Archive Political Science and Policy Studies Supplement IV | ||