Playing to Win : Sports, Video Games, and the Culture of Play /

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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back...

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Detalles Bibliográficos
Otros Autores: Oates, Thomas Patrick (Editor ), Brookey, Robert Alan, 1959- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bloomington : Indiana University Press, [2015]
Colección:Book collections on Project MUSE.
Temas:
Video games > Social aspects.
Video games.
Sports spectators.
Sports > Marketing.
Communication in marketing.
Cheerleading.
SPORTS & RECREATION / Sociology of Sports
GAMES / Board
video games.
viewers (observers)
spectators (event observers)
Jeux video > Aspect social.
Jeux video.
Supporters.
Communication en marketing.
Electronic books.
Acceso en línea:Texto completo
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Playing to win : sports, video games, and the culture of play /
Publicado 2015
Texto completo
Electrónico eBook
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Playing to win : sports, video games, and the culture of play /
Publicado 2015
Texto completo
Electrónico eBook
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