Dangerous Hoops : A Forensic Marketing Action Adventure /

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to...

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Detalles Bibliográficos
Otros Autores: Crumbley, D. Larry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baton Rouge : Louisiana State University, 2011.
Colección:Book collections on Project MUSE.
Temas:
marketing.
basketball (court ball games)
Marketing.
Basket-ball.
Marketing
Basketball
Basketball.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save livesùand spare the NBA from a public relations nightmare. The adventurous storylineùcomplete with demands for cash and diamonds, poisoned collectorsAE cards, and botched drop-offsùalso uses the foundations of business and marketing with examples from the world of pro basketball. Both innovative.
Descripción Física:1 online resource (248 pages): illustrations
ISBN:9780807139127

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