Political Polling in the Digital Age : The Challenge of Measuring and Understanding Public Opinion /

"The 2008 presidential election was a 'perfect storm' for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect, in which white voters misrepresent their intentions of...

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Detalles Bibliográficos
Otros Autores: Goidel, Robert K., 1967-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baton Rouge, La. : Louisiana State University Press, 2011.
Colección:Book collections on Project MUSE.
Temas:
Public opinion polls.
Mass media and public opinion.
Digital media > Political aspects.
SOCIAL SCIENCE > General.
Medias et opinion publique > États-Unis.
Medias numeriques > Aspect politique > États-Unis.
Sondages d'opinion > États-Unis.
Mass media and public opinion > United States.
Digital media > Political aspects > United States.
Public opinion polls > United States.
United States.
Electronic book.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: the meaning and measure of public opinion / Charlie Cook
  • Public opinion polling in a digital age: meaning and measurement / Kirby Goidel
  • Public opinion polling and its problems / Scott Keeter
  • Can I trust this poll? / Mark Blumenthal
  • Poll-centered news coverage: causes and consequences / Johanna Dunaway
  • (Un)numbered voices? Reconsidering the meaning of public opinion in a digital age / Susan Herbst
  • Too much talk, not enough action? Political expression in a digital age / Kirby Goidel, Ashley Kirzinger, and Michael Xenos
  • Alternatives to polling / Anna Greenberg
  • Transitioning into a new era of public opinion research / Kirby Goidel.

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