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Political Polling in the Digital Age : The Challenge of Measuring and Understanding Public Opinion /
"The 2008 presidential election was a 'perfect storm' for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect, in which white voters misrepresent their intentions of...
| Otros Autores: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baton Rouge, La. :
Louisiana State University Press,
2011.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 245 | 0 | 0 | |a Political Polling in the Digital Age : |b The Challenge of Measuring and Understanding Public Opinion / |c edited by Kirby Goidel ; introduction by Charlie Cook. |
| 264 | 1 | |a Baton Rouge, La. : |b Louisiana State University Press, |c 2011. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2015 | |
| 264 | 4 | |c ©2011. | |
| 300 | |a 1 online resource (160 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Media & public affairs | |
| 505 | 0 | |a Introduction: the meaning and measure of public opinion / Charlie Cook -- Public opinion polling in a digital age: meaning and measurement / Kirby Goidel -- Public opinion polling and its problems / Scott Keeter -- Can I trust this poll? / Mark Blumenthal -- Poll-centered news coverage: causes and consequences / Johanna Dunaway -- (Un)numbered voices? Reconsidering the meaning of public opinion in a digital age / Susan Herbst -- Too much talk, not enough action? Political expression in a digital age / Kirby Goidel, Ashley Kirzinger, and Michael Xenos -- Alternatives to polling / Anna Greenberg -- Transitioning into a new era of public opinion research / Kirby Goidel. | |
| 520 | |a "The 2008 presidential election was a 'perfect storm' for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect, in which white voters misrepresent their intentions of voting for or against a black candidate, skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking and highly readable collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. The introduction is by Charlie Cook, longtime election-night analyst for NBC and publisher of The Cook Political Report. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking"--Provided by publisher | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Public opinion polls. |2 fast |0 (OCoLC)fst01082803 | |
| 650 | 7 | |a Mass media and public opinion. |2 fast |0 (OCoLC)fst01011360 | |
| 650 | 7 | |a Digital media |x Political aspects. |2 fast |0 (OCoLC)fst01983619 | |
| 650 | 7 | |a SOCIAL SCIENCE |x General. |2 bisacsh | |
| 650 | 6 | |a Medias et opinion publique |z États-Unis. | |
| 650 | 6 | |a Medias numeriques |x Aspect politique |z États-Unis. | |
| 650 | 6 | |a Sondages d'opinion |z États-Unis. | |
| 650 | 0 | |a Mass media and public opinion |z United States. | |
| 650 | 0 | |a Digital media |x Political aspects |z United States. | |
| 650 | 0 | |a Public opinion polls |z United States. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 0 | |a Electronic book. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Goidel, Robert K., |d 1967- | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/33072/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement III | ||
| 945 | |a Project MUSE - Archive Political Science and Policy Studies Supplement III | ||