Riding the Roller Coaster : A History of the Chrysler Corporation /

From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once...

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Detalles Bibliográficos
Autor principal: Hyde, Charles K., 1945-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Detroit : Wayne State University Press, 2003.
Colección:Book collections on Project MUSE.
Temas:
DaimlerChrysler.
Daimler-Benz Aktiengesellschaft.
Chrysler Corporation.
DaimlerChrysler > History.
Automobile industry and trade > Mergers.
Automobile industry and trade.
Automobiles > Industrie et commerce > Allemagne.
Automobiles > Industrie et commerce > États-Unis.
Automobiles > Industrie et commerce > Fusion.
Automobile industry and trade > Germany.
Automobile industry and trade > United States.
United States.
Germany.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Half-title; Title; Copyright; Dedication; Contents; LIST OF TABLES; PREFACE; INTRODUCTION; ABBREVIATIONS; 1. From Railroad Shop Sweeper to Second-in-Command at General Motors: The Early Life and Career of Walter Percy Chrysler; 2. Roots: Willys-Overland, Chalmers, and Maxwell; 3. Walter Chrysler's Car and His Company, 1924-27; 4. The Dodge Brothers and Their Company; 5. Dodge Brothers in the 1920s; 6. Success and Struggle, 1928-33; 7. Chrysler in the Mid-1930s; 8. Chrysler in the Late 1930s; 9. Chrysler in the Second World War; 10. Postwar Recovery and Crisis, 1945-50
  • 11. The Tex Colbert Era, 1950-6112. The Lynn Townsend Era: The Fat Years, 1961-68; 13. The Lynn Townsend Era: The Lean Years, 1969-79; 14. Lee to the Rescue, 1978-83; 15. Lee's Company, 1984-92; 16. Chrysler into DaimlerChrysler, 1993-2002; Conclusion: Chrysler Corporation: A Retrospective; NOTES; INDEX

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