Leading Change in a Web 2.1 World : How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change /

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"Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided b...

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Detalles Bibliográficos
Autor principal: Nickerson, Jackson A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : Brookings Institution Press, 2010.
Colección:Book collections on Project MUSE.
Temas:
Web 2.0.
Organizational change.
Organizational behavior.
Management.
Information technology > Management.
TECHNOLOGY & ENGINEERING > Electrical.
BUSINESS & ECONOMICS > Structural Adjustment.
management.
Gestion.
Technologie de l'information > Gestion.
Comportement organisationnel.
Changement organisationnel.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: A new tool for leaders
  • Managing change : the fundamental test of leadership
  • Why leading change is so difficult
  • Enabling organizational change
  • Accelerating change in a Web 2.1 world
  • ChangeCasting guidelines : the message
  • ChangeCasting guidelines : the delivery
  • ChangeCasting guidelines : the video
  • Technology for managing ChangeCasting
  • Did ChangeCasting improve performance?
  • Should you adopt ChangeCasting?

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