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A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio /
This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Fordham University Press,
[2013]
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| Edición: | First edition. |
| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction
- Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting
- The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s
- They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s
- ''Who Owns the Time?'' : Advertising Agencies and Networks Vie for Control in the 1930s
- The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory
- The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell
- Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades
- Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall
- Advertising and Commercial Radio during World War II, 1942-45
- On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio
- Conclusion.