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A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio /
This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Fordham University Press,
[2013]
|
| Edición: | First edition. |
| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Meyers, Cynthia B. | |
| 245 | 1 | 2 | |a A Word from Our Sponsor : |b Admen, Advertising, and the Golden Age of Radio / |c Cynthia B. Meyers. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b Fordham University Press, |c [2013] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2013 | |
| 264 | 4 | |c ©[2013] | |
| 300 | |a 1 online resource (288 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Introduction -- Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting -- The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s -- They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s -- ''Who Owns the Time?'' : Advertising Agencies and Networks Vie for Control in the 1930s -- The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory -- The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell -- Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades -- Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio -- Conclusion. | |
| 520 | |a This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries, and examines the intersection of commerce and culture in American mass media. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Radio programs. |2 fast |0 (OCoLC)fst01087512 | |
| 650 | 7 | |a Radio broadcasting. |2 fast |0 (OCoLC)fst01087224 | |
| 650 | 7 | |a Radio advertising. |2 fast |0 (OCoLC)fst01087170 | |
| 650 | 7 | |a Advertising in popular culture. |2 fast |0 (OCoLC)fst01902301 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 6 | |a Publicite dans la culture populaire |z États-Unis |x Histoire |y 20e siecle. | |
| 650 | 6 | |a Radio |z États-Unis |x Histoire |y 20e siecle. | |
| 650 | 6 | |a Émissions radiophoniques |z États-Unis |x Histoire |y 20e siecle. | |
| 650 | 0 | |a Advertising in popular culture |z United States |x History |y 20th century. | |
| 650 | 0 | |a Radio broadcasting |z United States |x History |y 20th century. | |
| 650 | 0 | |a Radio programs |z United States |x History |y 20th century. | |
| 650 | 0 | |a Radio advertising |z United States |x History |y 20th century. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/27001/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2013 History | ||
| 945 | |a Project MUSE - 2013 Complete | ||