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The Cycle : A Practical Approach to Managing Arts Organizations /
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Waltham, Massachusetts :
Brandeis University Press,
[2013]
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| Colección: | Book collections on Project MUSE.
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| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Programming: It is all about the art
- Programmatic marketing: putting butts in seats
- Institutional marketing: image is everything
- Building the base: it's all in the family
- Assembling a productive board: the head of the family
- Generating revenue: earning rent from the cycle
- Controlling expenses: not glamorous, but essential
- Implementing the cycle: the cycle worksheet
- When the cycle breaks
- The cycle and strategic planning.