Domesticating the World : African Consumerism and the Genealogies of Globalization /

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This text unsettles the idea of globalization as a twenty-first century phenomenon - and one driven solely by Western interests - by offering a compelling perspective on global interconnectivity in the nineteenth century.

Detalles Bibliográficos
Autor principal: Prestholdt, Jeremy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : University of California Press, 2008.
Colección:Book collections on Project MUSE.
Temas:
Globalization.
Consumer behavior.
HISTORY > World.
HISTORY > Africa > East.
Mondialisation > Afrique orientale.
Consommateurs > Comportement > Afrique orientale.
Globalization > Africa, Eastern.
Consumer behavior > Africa, Eastern.
Eastern Africa.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Similitude and global relationships : self-representation in Mustamudu
  • The social logics of need : consumer desire in Mombasa
  • The global repercussions of consumerism : East African consumers and industrialization
  • Cosmopolitanism and cultural domestication : consumer imports in Zanzibar
  • Symbolic subjection and social rebirth : objectification in urban Zanzibar
  • Picturesque contradictions : new taxonomies of East Africans.

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