Literary Advertising and the Shaping of British Romanticism /

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The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginni...

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Detalles Bibliográficos
Autor principal: Mason, Nicholas, 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore : The Johns Hopkins University Press, 2013.
Colección:Book collections on Project MUSE.
Temas:
Romanticism.
Literature publishing.
Authors and publishers.
Advertising.
LANGUAGE ARTS & DISCIPLINES > Publishing.
Romantisme > Grande-Bretagne.
Écrivains et editeurs > Grande-Bretagne > Histoire > 19e siecle.
Écrivains et editeurs > Grande-Bretagne > Histoire > 18e siecle.
Litterature > Édition > Grande-Bretagne > Histoire > 19e siecle.
Litterature > Édition > Grande-Bretagne > Histoire > 18e siecle.
Romanticism > Great Britain.
Advertising > Great Britain > History > 19th century.
Advertising > Great Britain > History > 18th century.
Authors and publishers > Great Britain > History > 19th century.
Authors and publishers > Great Britain > History > 18th century.
Literature publishing > Great Britain > History > 19th century.
Literature publishing > Great Britain > History > 18th century.
Great Britain.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Advertising in the romantic century
  • The progress of puffery
  • Building brand Byron
  • L.E.L., bandwagon marketing, and the rise of visual culture
  • Puffery and the "death" of literature in late-romantic Britain
  • Conclusion : The art of advertising.

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