Literary Advertising and the Shaping of British Romanticism /

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The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginni...

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Detalles Bibliográficos
Autor principal: Mason, Nicholas, 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore : The Johns Hopkins University Press, 2013.
Colección:Book collections on Project MUSE.
Temas:
Romanticism.
Literature publishing.
Authors and publishers.
Advertising.
LANGUAGE ARTS & DISCIPLINES > Publishing.
Romantisme > Grande-Bretagne.
Écrivains et editeurs > Grande-Bretagne > Histoire > 19e siecle.
Écrivains et editeurs > Grande-Bretagne > Histoire > 18e siecle.
Litterature > Édition > Grande-Bretagne > Histoire > 19e siecle.
Litterature > Édition > Grande-Bretagne > Histoire > 18e siecle.
Romanticism > Great Britain.
Advertising > Great Britain > History > 19th century.
Advertising > Great Britain > History > 18th century.
Authors and publishers > Great Britain > History > 19th century.
Authors and publishers > Great Britain > History > 18th century.
Literature publishing > Great Britain > History > 19th century.
Literature publishing > Great Britain > History > 18th century.
Great Britain.
History.
Electronic books.
Acceso en línea:Texto completo

MARC

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100 1 |a Mason, Nicholas,  |d 1970- 
245 1 0 |a Literary Advertising and the Shaping of British Romanticism /   |c Nicholas Mason. 
264 1 |a Baltimore :  |b The Johns Hopkins University Press,  |c 2013. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2013 
264 4 |c ©2013. 
300 |a 1 online resource (216 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion : The art of advertising. 
520 |a The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginnings of many modern advertising methods--including product placement, limited-time offers, and journalistic puffery--to the British book trade during the eighteenth and nineteenth centuries. 
588 |a Description based on print version record. 
650 7 |a Romanticism.  |2 fast  |0 (OCoLC)fst01100133 
650 7 |a Literature publishing.  |2 fast  |0 (OCoLC)fst01000111 
650 7 |a Authors and publishers.  |2 fast  |0 (OCoLC)fst00821733 
650 7 |a Advertising.  |2 fast  |0 (OCoLC)fst00797511 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Publishing.  |2 bisacsh 
650 6 |a Romantisme  |z Grande-Bretagne. 
650 6 |a Écrivains et editeurs  |z Grande-Bretagne  |x Histoire  |y 19e siecle. 
650 6 |a Écrivains et editeurs  |z Grande-Bretagne  |x Histoire  |y 18e siecle. 
650 6 |a Litterature  |x Édition  |z Grande-Bretagne  |x Histoire  |y 19e siecle. 
650 6 |a Litterature  |x Édition  |z Grande-Bretagne  |x Histoire  |y 18e siecle. 
650 0 |a Romanticism  |z Great Britain. 
650 0 |a Advertising  |z Great Britain  |x History  |y 19th century. 
650 0 |a Advertising  |z Great Britain  |x History  |y 18th century. 
650 0 |a Authors and publishers  |z Great Britain  |x History  |y 19th century. 
650 0 |a Authors and publishers  |z Great Britain  |x History  |y 18th century. 
650 0 |a Literature publishing  |z Great Britain  |x History  |y 19th century. 
650 0 |a Literature publishing  |z Great Britain  |x History  |y 18th century. 
651 7 |a Great Britain.  |2 fast  |0 (OCoLC)fst01204623 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/25268/ 
945 |a Project MUSE - Custom Collection 
945 |a Project MUSE - 2013 Literature 
945 |a Project MUSE - 2013 Complete 

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