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100819s2011 pau o 00 0 eng d |
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|z 2010035516
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|a 9781439903346
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|z 9781439903322
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|z 9781439903339
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|a (OCoLC)719377497
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|a JK2281
|b .R54 2011
|
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|a 324.7/30973
|2 22
|
| 100 |
1 |
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|a Ridout, Travis N.,
|d 1974-
|
| 245 |
1 |
4 |
|a The Persuasive Power of Campaign Advertising /
|c Travis N. Ridout ; Michael M. Franz.
|
| 264 |
|
1 |
|a Philadelphia :
|b Temple University Press,
|c 2011.
|
| 264 |
|
3 |
|a Baltimore, Md. :
|b Project MUSE,
|c 2012
|
| 264 |
|
4 |
|c ©2011.
|
| 300 |
|
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|a 1 online resource (200 pages):
|b ill. ;
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects.
|
| 588 |
|
|
|a Description based on print version record.
|
| 650 |
|
0 |
|a Advertising, Political
|z United States.
|
| 650 |
|
0 |
|a Political campaigns
|z United States.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
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|a Franz, Michael M.,
|d 1976-
|
| 710 |
2 |
|
|a Project Muse.
|e distributor
|
| 830 |
|
0 |
|a Book collections on Project MUSE.
|
| 856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/2525/
|
| 945 |
|
|
|a Project MUSE - Custom Collection
|
| 945 |
|
|
|a Project MUSE - 2011 Complete
|
| 945 |
|
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|a Project MUSE - 2011 Political Science and Policy Studies
|
