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Sold American : Consumption and Citizenship, 1890-1945 /
At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertis...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chapel Hill :
University of North Carolina Press,
2006.
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_24044 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905042549.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 080624s2006 ncu o 00 0 eng d | ||
| 020 | |a 9781469606040 | ||
| 020 | |z 9780807876640 | ||
| 020 | |z 9780807830338 | ||
| 020 | |z 9780807856765 | ||
| 035 | |a (OCoLC)232568259 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a McGovern, Charles. | |
| 245 | 1 | 0 | |a Sold American : |b Consumption and Citizenship, 1890-1945 / |c Charles F. McGovern. |
| 264 | 1 | |a Chapel Hill : |b University of North Carolina Press, |c 2006. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2014 | |
| 264 | 4 | |c ©2006. | |
| 300 | |a 1 online resource (552 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945. | |
| 520 | 8 | |a At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. He argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. | |
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 650 | 7 | |a Politische Identität |2 gnd | |
| 650 | 7 | |a Massenkonsum |2 gnd | |
| 650 | 7 | |a Werbung |2 gnd | |
| 650 | 7 | |a Consumption (Economics) |x Political aspects. |2 fast |0 (OCoLC)fst00876467 | |
| 650 | 7 | |a HISTORY |z United States |y 20th Century. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Economic Conditions. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economics |x Macroeconomics. |2 bisacsh | |
| 650 | 6 | |a Consommateurs |x Comportement |x Aspect politique |z États-Unis |x Histoire. | |
| 650 | 0 | |a Consumer behavior |x Political aspects |z United States |x History. | |
| 650 | 0 | |a Consumption (Economics) |x Political aspects |z United States |x History. | |
| 651 | 7 | |a USA |2 gnd | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 6 | |a Livres electroniques. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/24044/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement II | ||
| 945 | |a Project MUSE - Archive History Supplement II | ||
| 945 | |a Project MUSE - Archive American Studies Supplement | ||