From Bombay to Bollywood : The Making of a Global Media Industry /

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"From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relation...

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Detalles Bibliográficos
Autor principal: Punathambekar, Aswin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, 2013
Colección:Book collections on Project MUSE.
Temas:
Motion pictures.
Motion picture industry.
SOCIAL SCIENCE > Discrimination & Race Relations.
PERFORMING ARTS > Film & Video > Reference.
ART > Film & Video.
Cinema > Inde.
Cinema > Industrie > Inde.
Motion pictures > India.
Motion picture industry > India.
India.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Bollywood is useful : media industries and the state in an era of reform
  • Staging Bollywood : industrial identity in an era of reform
  • "It's all about knowing your audience" : marketing and promotions in Bollywood
  • "Multiplex with unlimited seats" : dot-coms and the making of an overseas
  • Territory
  • "It's not your dad's Bollywood" : diasporic entrepreneurs and the allure of digital media
  • Conclusion : fandom and other transnational futures.

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