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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Samuel, Lawrence R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, 2010.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Samuel, Lawrence R. 
245 1 0 |a Freud on Madison Avenue :   |b Motivation Research and Subliminal Advertising in America /   |c Lawrence R. Samuel. 
264 1 |a Philadelphia :  |b University of Pennsylvania Press,  |c 2010. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2012 
264 4 |c ©2010. 
300 |a 1 online resource (232 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. 
588 |a Description based on print version record. 
650 0 |a Consumer behavior  |z United States  |x History. 
650 0 |a Advertising  |z United States  |x Psychological aspects  |x History. 
650 0 |a Subliminal advertising  |z United States  |x History 
650 0 |a Motivation research (Marketing)  |z United States  |x History. 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Texto completo  |u https://projectmuse.uam.elogim.com/book/2223/ 
945 |a Project MUSE - Custom Collection 
945 |a Project MUSE - 2010 History 
945 |a Project MUSE - 2010 Complete