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Measuring Up : How Advertising Affects Self-Image /
Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
University of Pennsylvania Press,
2002.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_22094 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905042343.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 100411s2001 pau o 00 0 eng d | ||
| 020 | |a 9780812204025 | ||
| 020 | |z 9780812217919 | ||
| 035 | |a (OCoLC)606679557 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Shields, Vickie Rutledge. | |
| 245 | 1 | 0 | |a Measuring Up : |b How Advertising Affects Self-Image / |c Vickie Rutledge Shields with Dawn Heinecken. |
| 264 | 1 | |a Philadelphia : |b University of Pennsylvania Press, |c 2002. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2014 | |
| 264 | 4 | |c ©2002. | |
| 300 | |a 1 online resource (224 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | 0 | |g 1. |t Theory and method -- |g 2. |t Stereotypes and body parts : advertising content -- |g 3. |t What do ads teach us about gender -- |g 4. |t Signs of the times : a semiotics of gender ads -- |g 5. |t Weighing in and measuring up -- |g 6. |t Elizabeth's story -- |g 7. |t Differences within gender : manufacturing distance -- |g 8. |t Interventions and changes -- |g 9. |t Final thoughts. |
| 520 | |a Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture. | ||
| 546 | |a In English. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Semiotics. |2 fast |0 (OCoLC)fst01112351 | |
| 650 | 7 | |a Gender identity in mass media. |2 fast |0 (OCoLC)fst00939608 | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a Publicity. |2 fast |0 (OCoLC)fst01083449 | |
| 650 | 7 | |a SOCIAL SCIENCE |x Sociology |x General. |2 bisacsh | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 6 | |a Semiotique. | |
| 650 | 6 | |a Publicite. | |
| 650 | 6 | |a Identite sexuelle dans les medias. | |
| 650 | 2 | |a Advertising | |
| 650 | 0 | |a Publicity. | |
| 650 | 0 | |a Semiotics. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Gender identity in mass media. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Heinecken, Dawn. | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/22094/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement II | ||
| 945 | |a Project MUSE - Archive Global Cultural Studies Supplement II | ||